June 7, 2006: Sony is about to release their first branded DSLR, the Sony Alpha DSLR-A100, and it looks SWEET.

Neat technologies like image stabilization, anti-dust features and an eye-activated focusing system sound very cool and useful.

Sony is also introducing a nice looking assortment of lenses to provide options for most shooting needs (and budgets).

The following is from Cameratown, read the whole story here:

Sony is jumping into the digital single lens reflex (D-SLR) camera market with today’s introduction of the α (alpha) DSLR-A100 system. The system combines advanced SLR features with other Sony digital imaging innovations.

With its 10.2-megapixel APS CCD image sensor, the DSLR-A100 camera is expected to have the highest resolution available in its class. It will be introduced with 19 high-quality Sony lenses, and will be compatible with most of the former Konica-Minolta Maxxum® mount lenses. The system will include a wide range of accessories as well.

Sony developed a new Dynamic Range Optimizer image analysis technology to provide exceptional picture quality and natural color reproduction, along with a new Bionz image processing engine. This new engine supports a continuous burst mode for fast-action shooting and performs intelligent power management.

“Our system will be attractive to people who are ready for something beyond what’s available in D-SLR cameras today,” said James Neal, director of marketing for digital imaging products at Sony Electronics. “Sony enthusiasts who want to upgrade from point-and-shoot cameras, as well as former Konica-Minolta digital and film SLR camera users who have already made substantial investments in lenses, will welcome this initiative.”

This entry was posted on Thursday, June 8th, 2006 at 1:02 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.